Here’s a great one from an Unbounce customer: Keep your headline punchy and be direct about your USP-this isn’t the place to compose surrealist poetry. So it’s critical that it very clearly describes what a visitor stands to get from your product or service. Your landing page headline is the first thing that your visitors will read. A series of page elements tell the story of why your offering is unique: 1a. Landing pages need to communicate this proposition in a succinct way so that your visitors immediately understand what makes your product or service appealing. Think of your USP as how you position your offering as different (and better!) from all the rest. It’s the answer to the nagging question, “What makes this offer so special?” Don’t get hung up on the whole “unique” thing. Your unique selling proposition is the sizzle that sets your product or service apart from the competition. A single conversion goal (or your call to action).That said, there are five core elements that every high-converting landing page must have: Below, we’ll discuss each in more detail.Ĭlick here to see a full-size version of the anatomy illustration (opens in a new tab). Though your own pages might look a little different, the same basic building blocks of landing page structure should be present. Then you can find unique and clever ways to optimize the heck of it. This is largely because the structure of a landing page aligns to persuasion and there are elements that help persuade.īy understanding the anatomy of a landing page, and by making sure you stick to these rules, you’ll ensure you actually convert. And no matter the type of campaign they’re running. No matter the price point of what they’re offering. It turns out that almost all landing pages that convert well do so because they’ve got the fundamentals down. Know the rules well, so you can break them effectively. But there’s an old maxim that applies here: After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would you lock yourself into a pre-existing landing page format? Won’t your content end up being … formulaic? These building blocks, as you might call ’em, should be used as a guide when creating your content. Stay on top of the latest medical news, keep in touch with colleagues, send and receive HIPAA-secure faxes, and call your patients without *67 – all on the FREE Doximity app.What is a Call to Action? The Anatomy of a Landing PageĮvery great landing page is composed of a core group of elements. In addition, because of the detailed graphics, it can be difficult to maneuver the app.Īlternatives: There are a lot of other anatomy apps available, such as Human Anatomy Atlas ($0.99) and Complete Anatomy (free).ĭownload: Essential Anatomy 5 is on App Store for $19.99, and on Google Play for $11.99.ĭo you use this app? Let us know what you think about it in the comments!īe featured: Are you a medical professional who has created a health app? Or do you know of an app that we should review? Let us know about it here. Limitations : This app is one of the more expensive ones on the app store, and also has additional in-app purchases. Picturing everything in 3D and being able to rotate the body helps so much, especially for the nerves, vessels, and orientation of the organs to each other.” - CynnnnV on the App Store Good User Review: “I am a first year medical student and absolutely love this app! It includes just about everything you need to know for anatomy. Because the app covers 11 systems, the app is relevant for many different medical specialties. This app is useful for : Any health care provider or student wanting to study body systems and structures. The app has extremely engaging and lifelike graphics, making it perfect for studying. Users can interact with the 3D images by isolating body parts of interest, pinning notes to structures, quizzing themselves on body systems. Summary of app features : Essential Anatomy 5 is a realistic and interactive anatomy app that covers 11 systems, 8,200 anatomical structures, and gender differences. Op-Med is a collection of original articles contributed by Doximity members.ĭisclaimer: Doximity is not an affiliate of Essential Anatomy 5 and does not receive any compensation for this review.
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